Woolies Slashes Prices on 400 Essentials in Bid to Tame Trolley Shock
Woolworths announces price cuts on 400 everyday items, pledging long-term relief for Aussie shoppers facing supermarket fatigue. Here’s what’s cheaper, what you’ll save, and what watchdogs are still keeping an eye on.
- Bread, berries and bacon just got cheaper as Woolworths drops prices to ease grocery pain — and yes, they promise it’s not a gimmick.
Woolies Cuts 400 Everyday Prices: Bargain or PR Spin?
In news that might finally make scanning self-checkout feel less like a robbery, Woolworths has announced a price drop on around 400 household essentials — from your bacon to your bog roll — promising average savings of 10%. Starting Wednesday, the supermarket’s freshly baked cost-cutting plan kicks off nationwide.
Woolworths CEO Amanda Bardwell says this is “just the beginning” of their plan to deliver dependable value. Not a once-off special. Not a “buy two get the same thing smaller” sleight of hand. Just old-fashioned lower prices — or so they say.
The Savings Snapshot
| Item Category | Examples Included | Average Price Drop (%) |
|---|---|---|
| Bakery | Bread, wraps | ~10% |
| Meat | Chicken schnitzel, bacon | ~10% |
| Dairy | Greek yoghurt | ~10% |
| Frozen goods | Berries, sausage rolls | ~10% |
| Pantry staples | Rice, oats | ~10% |
| Beverages | Coca-Cola, other soft drinks | ~10% |
| Estimated Weekly Savings (per $150 shop) | Approx. $15 |
Woolies Says It’s for Real
“This isn’t just a short-term promotion,” says Bardwell. “It’s about lasting, dependable value.”
The supermarket says these prices will stick around until at least 2026, which is either a welcome break for Aussie wallets or a well-timed PR campaign ahead of deeper scrutiny from the ACCC and Canberra.
Not All Smiles in Aisle 3: The Watchdogs Bite Back
While Woolworths is spruiking savings, regulators and consumer groups aren’t exactly cheering in the freezer aisle.
- ACCC reported in March that Woolies, Coles and ALDI are among the most profitable supermarket chains globally.
- Allegations surfaced last year that both Coles and Woolies jacked up prices before advertising discounts — leading to specials that weren’t so special.
- Choice slammed both giants for “shrinkflation,” reducing product sizes without reducing the price. Same barcode, less bikkie.
The Albanese Government Steps In
| Initiative | Details |
|---|---|
| ACCC Taskforce (2024) | Monitoring excessive pricing and anti-competitive behaviour |
| Shrinkflation Crackdown | Stricter labelling laws and penalties promised |
| Election Promise | Labor pledged supermarket reform to tackle cost-of-living woes |
In the PM’s words:
“We are cracking down on supermarkets to help Australians get a fair deal at the checkout.”
Reality Check: Are 10% Off and No Shrink Enough?
Consumer advocates warn that while 10% off 400 items sounds great, it’s a drop in the trolley compared to years of rising costs and profit margins. It’s also worth noting that Woolies’ parent group still raked in $1.62 billion in after-tax profits last financial year.
And when the top supermarkets control more than 65% of the grocery market, there’s a lot of power behind those price stickers.
Final Word: Win for Shoppers or Strategic Sizzle?
There’s no denying that shaving dollars off your weekly shop is welcome news. Whether it’s enough to rebuild trust after years of price hikes, shrinkflation, and multi-billion-dollar profits? That’s the real question.
At least for now, Aussie shoppers might be able to afford that extra Tim Tam again. Just don’t blink — the fine print’s often where the savings vanish.
